Content Curation: Why Detecting Emerging Patterns Is Crucial

Posted by Romain Goday on Nov 16, 2011 2:10:00 AM

content curation curator emerging patterns

Content curation requires monitoring specific areas of interest on the Web to find fresh information related to that interest. The challenge is identifying and extracting the most valuable content. Good content curators manage to see the “needle in the haystack”.

What Is the Purpose of Content Curation?

One of the prime motivations surrounding content curation is the desire to become an expert on a specific topic of interest. Content curation can aid individuals and institutions gain awareness on developments in an area or seek to become recognized knowledge experts for a specific topic.  

Content curation has emerged as the pace and volume of published information on the Web has become overwhelming. It has become practically impossible to keep up with the stream of information in real-time. A content curator provides value by selecting the best content and facilitating content discovery for other Internet users.

Why a Good Content Curator Must Identify Emerging Patterns Before Others?

It is critical to detect emerging patterns in information early to be an effective content curator. Pattern detection is important for a few reasons:

If there is an emerging pattern, there’s something going on - An emerging pattern is the starting point that signals that an important event is taking place. Patterns allow content curators to be the first ones to identify and report on a particular emerging event, and to verify its occurrence.

Patterns provide insights on the significance of an event - Patterns provide valuable information on the magnitude and importance of an event. Insights on the where the issue is being discussed, the type of people that are discussing it and the speed at which the information spreads out are some of the critical indicators for the detection of events of major significance.

Patterns demonstrate how events evolve - Relevance is time sensitive. The availability of real-time information requires successful content curators to get their hands on fresh information. Visualizing patterns enables content curators to monitor the topic as it evolves over time and to constantly focus on the most trending new developments of the event. 

Patterns link together pieces of the information puzzle - A good content curator must understand emerging events in their totality. Understanding how events are inter-related also means identifying their ramifications. This is possible with the early visualization of patterns. Done well, content curators gain a more accurate understanding of the event, and can focus on the most important aspects.

Understanding patterns helps to identify experts - The most authoritative people on a topic are usually those that are able to report first on a matter, and generate buzz around new developments. Emerging patterns allow content curators to identify those experts. This is crucial for content curators because by following the leaders, they will be able to obtain the best information before others.

Conclusion

  • The best curators are those that see patterns that nobody else sees
  • With today's existing tools, identifying patterns requires spending a huge amount of time and monitoring as many available sources as possible
  • The next wave of content curation tools should make content patterns visible to leverage the expertise of the user
  • Patterns should be the starting point in content curation


Robert Scoble was recently interviewed by Howard Rheingold, and the first 10 minutes of the interview were focused on the ways content curation and pattern detection are linked.

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Topics: Content Discovery